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2015 Ford F-150 – Diesel Offering Possibilities

By now, the news of the Dodge Ram 1500 being offered with a diesel engine is old news. Yet, Ford hasn’t committed to bringing their own light-duty diesel to the market. What needs to happen in the market to make that happen?

2015 Ford F-150 - Diesel

What would it take for Ford to bring a F-150 diesel to the market? How about 80k Ram 1500 diesel sales.

For years now, full-size truck owners have wanted a diesel version of the F-150. The thought has long been that EPA regulations mandated such high equipment costs that it wasn’t feasible for most consumers. Frankly, manufactures had already done the cost-benefit analysis for truck buyers and simply concluded (for them) that it wasn’t a good idea.

Why then would Dodge decide to bring a diesel to the market? Point blank, they NEED to sell trucks. After all these years, Chrysler/Fiat is still struggling to dramatically increase their market share and profits. With quality and durability concerns dogging them, they really needed to do something to energize their brand. That is a big reason why they have started introducing a lot of fancy gizmos and gadgets on their trucks (Active Wheel Shutters, Air Suspension modes, 26-mpg claims, etc…). The truth is that these gizmos have been around for years. They just add to the customers cost with a debatable impact on real-world MPGs.

Where does this leave Ford? Many publications are predicting that if the Ram 1500 diesel sells really well then Ford MUST answer. Not really. The truth is that Ford makes one heck of a truck and their fuel savings from the EcoBoost versus the increased cost of diesel packages most likely far outweigh what drivers might get from a diesel.

It isn’t that they are unprepared though, Ford COO Mark Fields recently told the Detroit News that “we can react very quickly” if diesel demand grows.

At this point, Ford sells so many more trucks than Dodge and GM, the Ram 1500 diesel would have to really push Chrysler’s market share up for Ford to react.

Could we see a 2015 Ford F-150 hit the market? Only if people buy the Ram 1500 diesel. In other words, it isn’t likely.

7 Comments Post a comment
  1. Todd Hamilton #

    Drove both the 2013 Dodge Ram and the F 150. The Dodge Truck is superior, finish, and just flat more sturdy and better interior finish..

    April 25, 2013
    • Jason Lancaster #

      You say that now, but you might not feel that way in 100k. JD Power and Consumer Reports data shows that the Ram product isn’t as durable. :)

      April 29, 2013
  2. Patrick H. #

    One man’s opinion, but pickup trucks are a very competitive industry, and I think Ford and GM will have no choice but to offer diesel half-ton units for MY-2015. It’s conceivable we’ll have the same from Toyota and Nissan, which would absolutely force Ford’s and GM’s hand in the matter. I think in the case of Ford it’s more likely that they’ll roll ‘em with an existing Lion platform from their partnership with Peugot, rather than hoping Navistar develops a 3.0-4.0 liter Power Stroke and hope for the best. For GM it’s even simpler since Isuzu has any number of diesel units anyway, and it would probably be child’s play to put one into a Chevy/GMC 1500 unit.

    May 22, 2013
  3. james #

    From what i’ve read on other sites Ford already has a small diesel engine , A 4.4 liter

    November 15, 2013
  4. William DeFisher #

    What would be the miles per gallon the diesel engine would get?

    December 14, 2013
  5. Patrick Heffernan #

    If I had to guess, from what I’ve seen of the Super Duty platforms, I’d wager a 1/2-ton diesel would pick up around 25/20, perhaps better.

    December 14, 2013
  6. Don #

    I have owned a 2009 RAM Laramie 1500 and now own a 2012 RAM Big Horn 1500. Both were superior in ride, handling and comfort ability from the many Ford and GMC trucks I have had in the past.

    I find the Hemi Engine to be both powerful and fuel efficient considering the size and HP.

    I would however, like to see a change in the “ECONOMY” mode. Although better than the 2009 it is still somewhat jerky and bothersome. I personally would also like a more aggressive exhaust system

    I anxiously await the 2015 models to see what upgrades and changes will be available, including the new diesel option.

    February 22, 2014

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